teaming up with CVS + Glamsquad
Aisle-stopping, photo-opping beauty and hair care essentials
CVS partnered with Glamsquad to create a line of beauty tools called GSQbyGlamsquad, sold exclusively at CVS. Our team created the social strategy and creative content plan for GSQ’s launch and Instagram presence. We worked with influencers to create content, photographers to shoot products, as well as producing our own posts in-house.
Results:
10K+ followers in first 6 months
100+ posts
9% organic engagement rate
Shelfies are having a *moment*
There’s just something about photos of well-organized beauty products that you can’t help but love.
Photography by: Erin & Erica
prepare for launch
Breaking the grid
We knew that to make a splash in the beauty space on social media, you have to do something big. So for the launch of GSQ, we created 27 separate posts that formed one cohesive brand launch. The messaging introduced GSQ’s mission, backed by beautiful branded imagery.
Credits:
Creative Director: Jessica Bergstresser
Copywriter: Laura Maddox
Content Director: Erin Flaherty
Social Strategy: Kara Doran
