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Drink It Any Damn Way You Please
We created a social playbook to be the central reference document used by internal and agency teams. It served as a foundational tool to ensure social platforms and content bring ‘The Welcoming Spirit’ to life. We aimed for Jim Beam on social to emulate the host of a party handing you your first drink.
Results:
5K+ new followers
50+ posts
13K average organic views on Reels
Credits
Copywriter: Hannah Soloperto | Designer: Olivia Ginsberg | Strategy: Venus Tsang